Kyle Brady: Blog » “Dollhouse”

Kyle Brady: Blog » “Dollhouse” http://www.kyle-brady.com coherent thoughts on diverse topics Thu, 18 Mar 2010 21:07:00 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Hulu Letter Update [Self] http://www.kyle-brady.com/2009/02/22/hulu-letter-update/ http://www.kyle-brady.com/2009/02/22/hulu-letter-update/#comments Sun, 22 Feb 2009 23:04:08 +0000 Kyle Brady http://www.kyle-brady.com/?p=1361 in regards to my email to them:

Hi Kyle,
Thanks for your email. It's good to know our users are still pulling for shows
like TSCC and Dollhouse. Hulu provides viewership reports to all of its content
partners. Our partners can view this information on demand whenever they like --
so, in other words, viewership on Hulu should be taken into account when networks
determine the next steps for their series.

We're fans of TSCC and Dollhouse ourselves, so we'll continue to do our best to
support the shows by promoting them on our home page and TV page.

Thanks,
Rebecca

]]> http://www.kyle-brady.com/2009/02/22/hulu-letter-update/feed/ 0 An Email to Hulu [Self] http://www.kyle-brady.com/2009/02/15/an-email-to-hulu/ http://www.kyle-brady.com/2009/02/15/an-email-to-hulu/#comments Sun, 15 Feb 2009 16:00:36 +0000 Kyle Brady http://www.kyle-brady.com/?p=1345 Hulu because there are already whispers that Dollhouse's premiere "tanked" and the return of Terminator: The Sarah Connor Chronicles "fell"... with complete and utter disregard for the fact that a large portion of the very immense, and devoted, audience watches the content through methods that are not on a "live TV" distribution schedule.

I believe it is Hulu's duty, as the first legitimate and popular, online TV distribution system to convince the networks that the online viewers are no different than those who watch it when the network believes people should.

Otherwise, shows will continue to be canceled despite large audiences and cult followings, and regardless of the high quality of the show itself.

The email:

I wanted to point out something obvious, in case you guys haven't thought of it.

"Terminator: The Sarah Connor Chronicles" is one of the best TV shows in existence right now, let alone the fact that it's SciFi. But TV networks are full of retards who jump off a bridge at the first sign of a non-mainstream audience.

And for shows like "Dollhouse", and "Terminator", a majority of the viewers are nerds. Which also means you're probably seeing very high views through your service on each new episode within, say, a week of it's premiere on TV.

What I'm getting at is this: FOX has moved "Terminator" to Friday nights, and "Dollhouse" started on Friday nights... they're not even giving the ratings a chance. But in addition, I don't believe they include the viewership from legitimate services like their online distribution, or Hulu itself. And people are already whispering about how "Dollhouse" "tanked" in the ratings, and "Terminator" "fell". I bet your stats would disagree.

This needs to be something that you impress upon your content suppliers. Not only should you provide them statistics, weekly, on what is watched, and by how many people, but you should also be constantly repeating that these viewers count no less than the "live TV" version does. If a network cancels a show because they don't get enough live viewers, when a large part of their audience actually watches it online, that's complete crap.

Networks need to realize that the future of video media is not schedule-based TV, but rather "on demand" content, with the Internet as a viable and legitimate source. And by continuing to kill and maim, intentionally, some of the best shows, they are reinforcing the Old World media mindset that nothing but the-night-of views count.

Which, again, is crap.

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