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	<title>Kyle Brady:  Blog &#187; Hulu</title>
	<atom:link href="http://www.kyle-brady.com/tag/hulu/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.kyle-brady.com</link>
	<description>coherent thoughts on diverse topics</description>
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		<item>
		<title>&#8220;What Of Longterm Cached Video Streaming?&#8221; &#91;Self&#93;</title>
		<link>http://www.kyle-brady.com/2010/01/17/what-of-longterm-cached-video-streaming/</link>
		<comments>http://www.kyle-brady.com/2010/01/17/what-of-longterm-cached-video-streaming/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 05:55:12 +0000</pubDate>
		<dc:creator>Kyle Brady</dc:creator>
				<category><![CDATA[Self]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[Streaming Video]]></category>
		<category><![CDATA[Technotainment Revelations]]></category>
		<category><![CDATA[True/Slant Column]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.kyle-brady.com/?p=5355</guid>
		<description><![CDATA[New column at Technotainment Revelations on True/Slant:
Hulu has long since reigned king in the streaming video market, and seems intent on growing at an outrageous pace until it reaches sublime market saturation – so long as its investors and parent companies don’t shut it down, or cripple it, long before the point of critical mass.  [...]]]></description>
			<content:encoded><![CDATA[New column <a href="http://trueslant.com/kylebrady/2010/01/17/what-of-longterm-cached-video-streaming/">at <em>Technotainment Revelations</em> on <em>True/Slant</em></a>:<br />
<blockquote><a href="http://www.hulu.com/">Hulu</a> has long since reigned king in the streaming video market, and seems intent on growing at an outrageous pace until it reaches sublime market saturation – so long as its investors and parent companies <a href="../2009/11/02/making-net-neutrality-policy/">don’t shut it down</a>, or <a href="http://trueslant.com/kylebrady/2010/01/07/netflixs-dvd-agreement-sets-bad-precedent/#more-85">cripple it</a>, long before the point of critical mass.  But while 2010, and the foreseeable future, is considered part of the age of connectivity, there are often long periods without a network connection that could be better used:  planes, cars, trains, buses, etc.  In light of this situation, why should content delivery services not implement a longterm caching mechanism for streaming video?</blockquote><br />
<a href="http://trueslant.com/kylebrady/2010/01/17/what-of-longterm-cached-video-streaming/">Go check it out</a>.]]></content:encoded>
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		</item>
		<item>
		<title>&#8220;A Free Idea For The Movie Industry&#8221; &#91;Self&#93;</title>
		<link>http://www.kyle-brady.com/2009/11/23/a-free-idea-for-the-movie-industry/</link>
		<comments>http://www.kyle-brady.com/2009/11/23/a-free-idea-for-the-movie-industry/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 20:32:14 +0000</pubDate>
		<dc:creator>Kyle Brady</dc:creator>
				<category><![CDATA[Self]]></category>
		<category><![CDATA[Column]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[Movie Studios]]></category>
		<category><![CDATA[Netflix]]></category>

		<guid isPermaLink="false">http://www.kyle-brady.com/?p=5182</guid>
		<description><![CDATA[New column at the Inquisitr:
Netflix, despite the protestations of movie studios, has done wonders for the industry, resulting in millions of Americans that now watch DVDs on a regular basis who would otherwise probably watch whatever made-for-TV movie was on AMC...
Go check it out.]]></description>
			<content:encoded><![CDATA[New column <a href="http://www.inquisitr.com/49015/a-free-idea-for-the-movie-industry/">at <em>the Inquisitr</em></a>:<br />
<blockquote>Netflix, despite the protestations of movie studios, has done wonders for the industry, resulting in millions of Americans that now watch DVDs on a regular basis who would otherwise probably watch whatever made-for-TV movie was on AMC...</blockquote><br />
<a href="http://www.inquisitr.com/49015/a-free-idea-for-the-movie-industry/">Go check it out</a>.]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hulu Needs Microsoft &#91;Old Content&#93;</title>
		<link>http://www.kyle-brady.com/2009/04/11/hulu-needs-microsoft/</link>
		<comments>http://www.kyle-brady.com/2009/04/11/hulu-needs-microsoft/#comments</comments>
		<pubDate>Sun, 12 Apr 2009 01:54:51 +0000</pubDate>
		<dc:creator>Kyle Brady</dc:creator>
				<category><![CDATA[Old Content]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[XBOX360]]></category>

		<guid isPermaLink="false">http://www.kyle-brady.com/?p=1819</guid>
		<description><![CDATA[My idea is not as evil as it sounds.  Granted, Microsoft is campaigning to change their image, and their driven nature scares me, but that's a different story for another day.

I've mentioned Hulu here before, in a plea for them to help networks understand the importance of their service, and their response (although in hindsight, [...]]]></description>
			<content:encoded><![CDATA[My idea is not as evil as it sounds.  Granted, Microsoft is campaigning to change their image, and their driven nature scares me, but that's a different story for another day.<br />
<br />
I've mentioned Hulu here before, <a href="http://www.kyle-brady.com/2009/02/15/an-email-to-hulu/">in a plea for them to help networks understand</a> the importance of their service, and <a href="http://www.kyle-brady.com/2009/02/22/hulu-letter-update/">their response</a> (although in hindsight, Dollhouse sucks and deserved to be canceled).  And we've all heard about how Netflix's streaming video service boomed after being available on the XBOX360 network.<br />
<br />
Personally, I prefer to watch Netflix streaming movies on my TV/couch setup than on my computer/chair setup, and I'm sure many other people feel the same.  In fact, I even feel like I get better quality through my XBOX than my actual computer!  (<a href="http://blog.netflix.com/2009/03/netflix-trying-for-consistent.html">Note:  "differing quality based on device" is a legitimate claim.</a>)<br />
<br />
But my point is this:  <a href="http://www.businessweek.com/technology/content/mar2009/tc20090330_571175.htm">Hulu has seen great growth</a>, but they're going to reach a point where the geek-circles are saturated with the use of the service, and they're going to need to expand.  Both to continue growth of the userbase, as well as find more (and better) advertiser dollars.<br />
<br />
And the XBOX network is a perfect way to do that.<br />
<br />
If there was a Hulu application on my XBOX, I would use it even more than I watch Hulu on my computer now.  Even if it had limiting features (like Netflix), such as only watching content, not browsing, I would still love it.  And I'm willing to bet that's something they'd see across the board.<br />
<br />
Additionally, they'd have access to a userbase that's not necessarily the same as they currently have, since the "gaming nerds" are typically separated from "computer geeks" in terms of digital interests, as well as those "weekend gamers" in their 30's and 40's.<br />
<br />
It all comes down to where people would prefer to view their content, and the answer is almost always going to be "on TV, sitting on a couch" over a computer... having a method for Hulu to do this is crucial.<br />
<br />
So, Hulu, please start talks with Microsoft to make a deal.<br />
<br />
They'd get more "street cred", and we'd get a bucket full of awesome.<br />
<br />
Thanks.<br />
<br />
--- --- ---<br />
<br />
<strong>Update (4/11/2009 7:15pm PST):</strong> <a href="#comment-8088363">As "the3rdsam" points out below</a>, Netflix obviously had connections to get the cross-platform distribution deal with Microsoft (which I didn't previously know).  But as I say in the reply, they were a good test case... we'll probably see this happen again with other people, or similar concepts, even if they're less connected.  The vehicle was tested and found successful, now it's time for the mainlining.<br />
<br />
<strong>Update (4/12/2009 2:30pm PST):</strong> I got a response from Varun at Hulu about this post/idea-<br />
<blockquote>We're focused on the free streaming experience on the computer today, but our overall mission at Hulu is to help people find and enjoy great content when, where and how they want. That means we’re continually listening to user feedback and evaluating new technologies to develop new experiences for users to enjoy Hulu.</blockquote><br />
To me, that sounds like dancing around the subject.  Maybe something's already in the works?]]></content:encoded>
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		</item>
		<item>
		<title>Hulu Letter Update &#91;Self&#93;</title>
		<link>http://www.kyle-brady.com/2009/02/22/hulu-letter-update/</link>
		<comments>http://www.kyle-brady.com/2009/02/22/hulu-letter-update/#comments</comments>
		<pubDate>Sun, 22 Feb 2009 23:04:08 +0000</pubDate>
		<dc:creator>Kyle Brady</dc:creator>
				<category><![CDATA[Self]]></category>
		<category><![CDATA["Dollhouse"]]></category>
		<category><![CDATA["Terminator: The Sarah Connor Chronicles"]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[TV Networks]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.kyle-brady.com/?p=1361</guid>
		<description><![CDATA[I got back a response from "Rebecca" at Hulu, in regards to my email to them:
Hi Kyle,
Thanks for your email. It's good to know our users are still pulling for shows
like TSCC and Dollhouse. Hulu provides viewership reports to all of its content
partners. Our partners can view this information on demand whenever they like --
so, [...]]]></description>
			<content:encoded><![CDATA[I got back a response from "Rebecca" at Hulu, <a href="http://www.kyle-brady.com/2009/02/15/an-email-to-hulu/">in regards to my email to them</a>:<br />
<blockquote>Hi Kyle,<br />
Thanks for your email. It's good to know our users are still pulling for shows<br />
like TSCC and Dollhouse. Hulu provides viewership reports to all of its content<br />
partners. Our partners can view this information on demand whenever they like --<br />
so, in other words, viewership on Hulu should be taken into account when networks<br />
determine the next steps for their series.<br />
<br />
We're fans of TSCC and Dollhouse ourselves, so we'll continue to do our best to<br />
support the shows by promoting them on our home page and TV page.<br />
<br />
Thanks,<br />
Rebecca</blockquote>]]></content:encoded>
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		</item>
		<item>
		<title>An Email to Hulu &#91;Self&#93;</title>
		<link>http://www.kyle-brady.com/2009/02/15/an-email-to-hulu/</link>
		<comments>http://www.kyle-brady.com/2009/02/15/an-email-to-hulu/#comments</comments>
		<pubDate>Sun, 15 Feb 2009 16:00:36 +0000</pubDate>
		<dc:creator>Kyle Brady</dc:creator>
				<category><![CDATA[Self]]></category>
		<category><![CDATA["Dollhouse"]]></category>
		<category><![CDATA["Terminator: The Sarah Connor Chronicles"]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[TV Networks]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.kyle-brady.com/?p=1345</guid>
		<description><![CDATA[I just sent off an email to many different contact email addresses to Hulu because there are already whispers that Dollhouse's premiere "tanked" and the return of Terminator: The Sarah Connor Chronicles "fell"... with complete and utter disregard for the fact that a large portion of the very immense, and devoted, audience watches the content [...]]]></description>
			<content:encoded><![CDATA[I just sent off an email to many different contact email addresses to <a href="http://www.hulu.com">Hulu</a> because there are already whispers that <em>Dollhouse'</em>s premiere "tanked" and the return of <em>Terminator: The Sarah Connor Chronicles</em> "fell"... with complete and utter disregard for the fact that a large portion of the very immense, and devoted, audience watches the content through methods that are not on a "live TV" distribution schedule.<br />
<br />
I believe it is Hulu's duty, as the first legitimate and popular, online TV distribution system to convince the networks that the online viewers are no different than those who watch it when the network believes people should.<br />
<br />
Otherwise, shows will continue to be canceled despite large audiences and cult followings, and regardless of the high quality of the show itself.<br />
<br />
The email:<br />
<blockquote>I wanted to point out something obvious, in case you guys haven't thought of it.<br />
<br />
"Terminator: The Sarah Connor Chronicles" is one of the best TV shows in existence right now, let alone the fact that it's SciFi.  But TV networks are full of retards who jump off a bridge at the first sign of a non-mainstream audience.<br />
<br />
And for shows like "Dollhouse", and "Terminator", a majority of the viewers are nerds.  Which also means you're probably seeing very high views through your service on each new episode within, say, a week of it's premiere on TV.<br />
<br />
What I'm getting at is this:  FOX has moved "Terminator" to Friday nights, and "Dollhouse" started on Friday nights... they're not even giving the ratings a chance.  But in addition, I don't believe they include the viewership from legitimate services like their online distribution, or Hulu itself.  And people are already whispering about how "Dollhouse" "tanked" in the ratings, and "Terminator" "fell".  I bet your stats would disagree.<br />
<br />
This <strong>needs to be</strong> something that you impress upon your content suppliers.  Not only should you provide them statistics, weekly, on what is watched, and by how many people, but you should also be constantly repeating that these viewers count no less than the "live TV" version does.  If a network cancels a show because they don't get enough live viewers, when a large part of their audience actually watches it online, that's complete crap.<br />
<br />
Networks need to realize that the future of video media is not schedule-based TV, but rather "on demand" content, with the Internet as a viable and legitimate source.  And by continuing to kill and maim, intentionally, some of the best shows, they are reinforcing the Old World media mindset that nothing but the-night-of views count.<br />
<br />
Which, again, is crap.</blockquote>]]></content:encoded>
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