Michael Jackson: Time to Move On [OpEd]

Kyle Brady — Thu, 02 Jul 2009 07:05:39 +0000

Last week, Michael Jackson died. The “King of Pop” may have been unintentionally murdered by his doctor the victim of unintentional manslaughter, but the larger story is that the Internet essentially broke due to his death. More importantly, the metaphorical presses of the media stopped for days on end, and are only just beginning to recover – a full week after the initial event. For most people, his death was just the passing of a former celebrity turned modern eccentricity, but for a small minority it was earth shattering. It was for this highly emotional minority that the entirety of the American news media, both on and offline, mainstream and non, decided to have round-the-clock dedicated coverage.

It was highly embarrassing to see the media fawn over Michael Jackson’s death as if he were a beloved icon, when the very same groups loved to crucify his every odd move and decision. Even more embarrassing was that they decided constant coverage was an appropriate reaction so such a small-scale event, shunning crucial events in both North Korea and Iran for chasing a dead celebrity’s body around the state of California. No major media outlet was an exception: CNN, MSNBC, NBC, CBS, NPR, and The BBC all had similar amounts, and depth, of coverage – FOX News too, if they can be included as a news source.

While the death of a former celebrity, possibly the world’s most popular, is sad and marks the end of an era, such 24/7 coverage was both unnecessary and unproductive. Iran had large protests in the streets over an election (which still remains in dispute), and North Korea was brandishing words of war against the Western World – was this not news? Additionally, America’s politicians are in a highly agitated state of fact versus rhetoric over “healthcare reform” – something the general population knows little, if anything, about.

In a culture that gets most of its news via media infotainment, the level of gossip on these networks is already absurdly high – Michael Jackson managed to eclipse every other event in both America and the world. Due to such an eclipse, American citizens tuned into the so-called news at record levels, only to receive unintelligent and garbled fodder pieces instead of intellectual stimulation. FOX News’ usual ranting rhetoric would have been preferable to the “MJ Watch”, since it would have at least elucidated the important issues – even if the facts and spin were entirely incorrect.

This week is no better in the media: Michael Jackson is beginning to fade, as there is nothing left to talk about, but South Carolina’s Governor Mark Sanford has taken his place as the nonsense sensationalized news piece du jour. True, he disappeared completely from his office for days to have an affair with a woman in Argentina. Yes, it was possibly achieved using government funds, and his previous trysts may have involved improper uses of state money as well. He should be forced to resign, and fade from the political life completely – potentially even prosecuted for his misuse of funds. But he is not deserving of constant coverage and attention. Such public scrutiny may destroy his career, but rumors are he is already considering his future as an author thanks to his new-found celebrity.

When will the American media learn? Or the news media at large? What entertains or attracts a large viewership is not part of the definition of “news story” – it shouldn’t be difficult to discern what is truly important versus what is pandering fluff, and yet the 24/7 news cycle is continuing to produce larger quantities of unimportant pieces. The only places to find in-depth coverage of politics or otherwise ignored issues are blogs, and even then they cater to audiences that are already interested in such topics – previously ignorant individuals are not being informed by Politico, DailyKos, or Donklephant.

The American political culture continues to split even further into argumentative factions, prohibiting even the most basic of legislation from being passed, and the majority of America is too concerned with the daily life of C-list celebrities to even notice. This is not what should be happening, and it is contributing to our potential future decline.

It’s time to let the Michael Jacksons and Mark Sanfords of the country fade into the background, permanently, so the real issues can be addressed, however briefly.

Kyle Brady: Blog » Michael Jackson

Michael Jackson: Time to Move On [OpEd]