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	<title>Kyle Brady:  Blog &#187; Web Startups</title>
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	<link>http://www.kyle-brady.com</link>
	<description>coherent thoughts on diverse topics</description>
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		<title>The Greatness of Jason Calacanis &#91;Old Content&#93;</title>
		<link>http://www.kyle-brady.com/2008/10/10/the-greatness-of-jason-calacanis/</link>
		<comments>http://www.kyle-brady.com/2008/10/10/the-greatness-of-jason-calacanis/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 20:37:58 +0000</pubDate>
		<dc:creator>Kyle Brady</dc:creator>
				<category><![CDATA[Old Content]]></category>
		<category><![CDATA[Fail]]></category>
		<category><![CDATA[Failure]]></category>
		<category><![CDATA[Jason Calacanis]]></category>
		<category><![CDATA[Stupid]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web Startups]]></category>

		<guid isPermaLink="false">http://www.kyle-brady.com/?p=678</guid>
		<description><![CDATA[I emailed Jason to let him know that Mahalo qualified as one of the places that should take my advice on cost-cutting (aka quit), and he had a rather ... interesting ... response.

So here it is, in it's full glory.
(Me) Thought you might find this interesting, Captain Wasteo.
http://www.kyle-brady.com/2008/10/10/how-to-cut-your-startups-costs/
It applies to people like you.

(Jason) I'm sorry, [...]]]></description>
			<content:encoded><![CDATA[I emailed Jason to let him know that Mahalo qualified as <a href="http://www.kyle-brady.com/2008/10/10/how-to-cut-your-startups-costs/">one of the places that should take my advice on cost-cutting</a> (aka quit), and he had a rather ... interesting ... response.<br />
<br />
So here it is, in it's full glory.<br />
<blockquote><strong>(Me)</strong> Thought you might find this interesting, Captain Wasteo.<br />
<p style="padding-left: 30px;"><a href="http://www.kyle-brady.com/2008/10/10/how-to-cut-your-startups-costs" target="_blank">http://www.kyle-brady.com/2008/10/10/how-to-cut-your-startups-costs/</a></p><br />
<p style="padding-left: 30px;">It applies to people like you.</p><br />
<br />
<strong>(Jason)</strong> I'm sorry, who are you?<br />
<br />
<strong>(Me)</strong> One of the many people who don't like you, and find your "startup" attempts pretty worthless.<br />
<br />
<strong>(Jason)</strong> 1. Clearly you don't hate me, you're obsessed with me. Why else would you email?<br />
<p style="padding-left: 30px;">2. Your advice is based on what success exactly?</p><br />
<p style="padding-left: 30px;">Best j</p><br />
<br />
<strong>(Me)</strong> 1.  No.  I emailed you because I like getting the people I'm offending riled up.<br />
<p style="padding-left: 30px;">2.  a)  I'm 20.  You're an old man.  I have time.<br />
b)  I'd rather have no success than the "success" you've had.  Training a bunch of monkeys to manually type in the results from Google is not running a startup-  it's a low-level temp agency for manual data entry.  And I wouldn't even <em>begin </em>to call Mahalo, or any other number of Web 2.0 startups, a success.<br />
<p style="padding-left: 30px;">Not the best.</p><br />
<br />
<strong>(Jason)</strong> Blahblahblah....</blockquote><br />
Now consider this:  Jason thinks of himself as a god among men, with lots of experience and success that he can rain down upon us from his own slice of Heaven.  But when you respond so defensively and immaturely... doesn't that ruin your credibility?<br />
<br />
Just a little.]]></content:encoded>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How To Cut Your Startup&#8217;s Costs &#91;Old Content&#93;</title>
		<link>http://www.kyle-brady.com/2008/10/10/how-to-cut-your-startups-costs/</link>
		<comments>http://www.kyle-brady.com/2008/10/10/how-to-cut-your-startups-costs/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 16:20:27 +0000</pubDate>
		<dc:creator>Kyle Brady</dc:creator>
				<category><![CDATA[Old Content]]></category>
		<category><![CDATA[The Internet]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web Startups]]></category>

		<guid isPermaLink="false">http://www.kyle-brady.com/?p=673</guid>
		<description><![CDATA[Apparently there's trouble in the American financial market.  And the economy is falling like a rock through lava.  Who knew?

Well the ever-so-bright VC's thought to put out a memo to "the world" about tough times ahead.  Some are even predicting a forthcoming Apocalypse for Web 2.0 itself.

So here are some tips on how to cut [...]]]></description>
			<content:encoded><![CDATA[<a href="http://www.ft.com/cms/s/0/fbdf91de-94d1-11dd-953e-000077b07658.html">Apparently there's trouble in the American financial market</a>.  And the <a href="http://www.freep.com/article/20081010/BUSINESS07/81010019/1020">economy is falling like a rock through lava</a>.  Who knew?<br />
<br />
Well the <a href="http://gigaom.com/2008/10/08/sequoia-rings-the-alarm-bell-silicon-valley-in-trouble/">ever-so-bright VC's thought to put out a memo to "the world" about tough times ahead</a>.  Some are even <a href="http://uncov.com/if-a-market-falls-in-the-forest">predicting a forthcoming Apocalypse for Web 2.0 itself</a>.<br />
<br />
So here are some tips on how to cut your Web 2.0 Startup's costs!<br />
<br />
<strong>Tip 1:  Cut the Crap</strong><br />
<br />
You know all those company indoor-skydiving events?  Or huge launch parties?  How about huge spacious warehouse offices in "posh" San Francisco that you don't need, and only fill 20% of?<br />
<br />
Yep.   You guessed it!  Stop spending your precious (or not-so-precious depending on <a href="http://www.kyle-brady.com/2008/06/25/funding-an-insightful-insight/">how "smart" and "intelligent" your "great idea" is</a>) money on stupid and wasteful things.  What happened to the "startups are rough" culture?  I remember hearing rumors of working out of garages, the "company" being all of three people, and not having time to do anything but product/company development (including socializing).<br />
<br />
Nowadays there isn't a "wonderful startup" in the Bay Area that doesn't have "I'm a cool hipster!" office space, 2000% more employees than they actually need, or the "employee mood improvement" accessories like <a href="http://www.flickr.com/photos/pdias/2054666810/">nap pods</a> or free espresso to the end of infinity.<br />
<br />
But you probably don't have to do anything about that, do you?  Because all these things are important to the startup culture, they're critical to success!  You obviously can't make a widget for viewing your zombie pokes on someone's blog without having hundreds of well rested hipster caffeine robot employees.<br />
<br />
<strong>Tip 2:  Have a Real Business Model</strong><br />
<br />
<a href="http://uncov.com/if-a-market-falls-in-the-forest">As Ted so sagely mentions</a>, the <a href="http://www.insidefacebook.com/2008/10/09/zuckerberg-says-facebooks-focus-is-on-growth-not-revenue/">"business model" of "traffic first, profit/sustainability later"</a> no longer flies.  Technically, it never did, but the funding community apparently won't accept that as proposal for your latest Twitter+Digg mashup clone.<br />
<br />
So now you have to find a way to make money.  Let me suggest not responding with "Google AdSense!" or "We'll get sponsors!" because you and I both know that won't work either.  You need to find a real way to make money, if that's even possible.<br />
<br />
In the real world, real companies make real products and sell them to real people.  Did you know that even happens online sometimes?  Or they use their products as a middleman vehicle for other people's products, or a different one of their own.  Again, who knew?<br />
<br />
But this probably also doesn't apply to you either.  Not only is no-one going to pay for a "pro" account on your Facebook-but-for-dogs site (<a href="http://www.flickr.com">Flickr</a> is the exception, not the rule), but you can't charge people!  That goes against all the principles of socialism and Web 2.0!  It would be tantamount to treason, probably.<br />
<br />
<strong>Tip 3:  Stop Being Stupid</strong><br />
<br />
This third tip is probably the best of them all, and the most valuable to you and your company:  fold up shop.  Call it quits.  Pack up.  Go home.  Let the fat lady sing.<br />
<br />
Whatever euphamism you want to use, I'm suggesting you stop doing what you're doing.  Maybe you <em>can</em> change the world with your Javascript-based social network TI-83 calculator replication website, but then again, you aren't The President of the U.S. ... despite what your mommy told you when you were little.<br />
<br />
It's time for Web 2.0 to die, and I'm all for it.  There are some companies that will remain, and some of those may even have a right to (RockYou, Slide, etc. ... you don't even qualify as real companies).  But the rest need to go away, even if it 6 months for them to burn through their millions in funding by continuing "growth" (hiring their friends) and "development" (creating APIs).<br />
<br />
<strong>Fun Times</strong><br />
<br />
I'd love to say it's been a fun ride, but it really hasn't.<br />
<br />
See you on the flipside, where you're a homeless "idea man", and I'm not.<br />
<br />
p.s. Hopefully this means that alot of the Web 2.0 hypecrowd echochamber dies off.  I can always hope that my archnemesis Michelle Failington of TechFlunk disappears soon... maybe even MashablePR too.<br />
<br />
--- --- ---<br />
<br />
<strong>Update (10/11/2008 8:10am PST):</strong> I sent an email yesterday to Jason Calacanis to bother him about being qualified for my suggestions, but he didn't really appreciate it.  And responded pretty terribly.  <a href="http://www.kyle-brady.com/2008/10/10/the-greatness-of-jason-calacanis/">So, of course, I made the email public</a>.]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Another Open Letter to R/WW &#91;Self&#93;</title>
		<link>http://www.kyle-brady.com/2008/09/29/another-open-letter-to-rww/</link>
		<comments>http://www.kyle-brady.com/2008/09/29/another-open-letter-to-rww/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 03:31:16 +0000</pubDate>
		<dc:creator>Kyle Brady</dc:creator>
				<category><![CDATA[Self]]></category>
		<category><![CDATA[Open Letter]]></category>
		<category><![CDATA[R/WW]]></category>
		<category><![CDATA[The Internet]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web Startups]]></category>

		<guid isPermaLink="false">http://www.kyle-brady.com/?p=613</guid>
		<description><![CDATA[Something I just fired off to the powers-that-be at ReadWriteWeb:
Dear Read/WriteWeb,

I was poking around, and I came across Tim O'Reilly's response to the R/WW post about Google being "spread too thin", and in one of the first comments beneath it, he states that the latest batch of writers aren't up to par.

I've been a fan [...]]]></description>
			<content:encoded><![CDATA[Something I just fired off to the powers-that-be at ReadWriteWeb:<br />
<blockquote>Dear Read/WriteWeb,<br />
<br />
I was poking around, and I came across <a href="http://radar.oreilly.com/2008/09/is-google-spreading-itself-too.html">Tim O'Reilly's response</a> to the <a href="http://www.readwriteweb.com/archives/is_google_spreading_itself_too.php">R/WW post about Google being "spread too thin"</a>, and in one of the first comments beneath it, <a href="http://radar.oreilly.com/2008/09/is-google-spreading-itself-too.html#comment-2043154">he states that the latest batch of writers aren't up to par</a>.<br />
<br />
I've been a fan of R/WW for awhile, and <a href="http://www.kyle-brady.com/2008/05/25/an-email-to-rww/">have voiced my opinions</a> about you guys going the echo-chamber direction, and I applaud you for avoiding that disaster over the last few months, remaking yourself into something else entirely.<br />
<br />
But what, exactly, is the direction you're going?<br />
<br />
You continue to cover startups that have little to no value (to anyone)... <a href="http://www.readwriteweb.com/archives/mixtube_make_mixtapes_from_you.php">mashups of mashups</a>, <a href="http://www.readwriteweb.com/archives/popgist_yahoo_search_results_in_context.php">aggregators of aggregators</a>, etc.  And then you have posts like the <a href="http://www.readwriteweb.com/archives/web_20_gritty_entrepreneur.php">"Web 2.0 Grizzled Entreprenuers" (or whatever it's called)</a> that make absolutely no sense... you can't be in the Web 2.0 world and be anything but happy with sunshine breath, and "riding the economy" is really not important, or even relevant, to these same people.  The only thing that matters is where their money comes from, and most of them have enough to go for at least a year, thanks to the investors I've <a href="http://www.kyle-brady.com/2008/06/25/funding-an-insightful-insight/">previously ridden so harshly for their pack-mentality</a>.<br />
<br />
Web 2.0 is dying, and it seems that only a few people are seeing it.  Not that it was ever truly "alive", but the recent economic events have made some realize the insanity of what was/is going on.  And this means that your content will change.  Again.<br />
<br />
So, my suggestion to you is twofold:<br />
<ul><br />
	<li><strong>Reign in your writers.</strong> Just because they have access to a high profile blog doesn't mean they should go writing whatever comes to mind.  Even I don't do that, and I barely have an audience.  The image and brand of RW/W is going to be upheld or destroyed on an individual post basis, and, as O'Reilly proved, one false step in the wrong direction can make a bigger impact than having many great posts.</li><br />
	<li><strong>Focus on important things.</strong> At this point, I'm not sure anyone cares (least of all me) about <a href="http://www.readwriteweb.com/archives/favtape_emerges_as_muxtape_alternative.php">"MuxTape dying, but it's going to be revived, and, oh, by the way here's a few writeups about other places that are "the MuxTape for YouTube!"</a>."  Focus on the people who are actually doing difficult things.  Things that matter.  <a href="http://www.teddziuba.com/">Ted Dziuba</a> may be nasty and sarcastic, but he has the right idea.  Not to mention actually doing something interesting and, God forbid, programmatically difficult.</li><br />
</ul><br />
This is important to you, now more than ever.  Not only because of the changing tides, but also because you have an audience larger than before.<br />
<br />
Who does not know how great you used to be.<br />
<br />
<em>Disclosure:  I'll be publicly posting this on my blog.  A reader manifesto is still a manifesto.</em></blockquote>]]></content:encoded>
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